12 January 2008
Today, in the digital world, there’s a fence. On one side of this fence exists Microsoft and on the other side is Google. What fence is this? Why it’s the cloud software fence. These companies aren’t alone though, there’s plenty of others standing along with them; and they’re all trying to figure out where the future of software is. Will we all be using software in the cloud or is it just a fad and our predominate packaged desktop software will continue to be the most used?
The question which we should be asking is why does it have to be one or the other? Sure they have offerings in each space that complement their major offering in the other -- but why skimp? Take, for example, Microsoft and their new Office Live Workspace service. Basically a little cloud storage for documents, basic viewing capabilities, and no editing. You still need the desktop version of Office. What they did is keep the desktop Office application as the main focus and added glorified cloud storage. This is a perfectly acceptable approach, but you’re still tied to needing a copy of Office wherever you might need to access your documents. This works fine if you’re a heavy Microsoft and Office user who will be accessing this on a reliable set of devices (personal computers). Probably your normal business user accessing at work and at home or perhaps a desktop and a laptop.
On the other side are companies like Google which are blazing the way of web based applications. This is the other extreme of web and standards based apps which can be accessed from any browser in any place. All the features are in the web version and no download is required to use it. I can be traveling and do my work wherever I can find internet and work from basically any device with a web browser -- and then some. Support for internet devices like the iPhone is also big. Sometimes there’s desktop bits which accompany a web service like the Gmail Notifier or the Google Talk client. But in the end these are just extensions of the real application on the web. The online Talk client (the one in Gmail and the flash based version) seem to get more attention and features than their desktop cousin since they were released. This is just Google’s way. It works decently well.
Pretty much every application can be put on or mostly on one side of this fence. I think, though, the real winners are going to be the ones completely ON the fence. Being able to melt together the power and ubiquity of the cloud with the clean integrations and power of PCs and internet devices.
The ability to do work from anywhere and practically any device is something I can’t live without anymore. Mostly I view computers as simply a portal to my data instead of being tied to a specific machine. Going between home and work means that I would have to set up and configure applications in both places. Change a setting at home and I’ll have to change it at work to have the same experience. Same thing with a desktop and a laptop. Now what about, say, not being able to install applications at work or at school. And then throw in differing operating systems and you’ve got quite a mess. Sounds like I need a web application so that I can just load it up anywhere and I’m right where I left off.
But now what about the fact that I want desktop integration and bouncy graphics (I do, in fact, own a Mac). Things like having an icon in the status bar or indications of the number of emails/ims/etc in my Dock and of course things like Growl notifications. Why should I have to live without these. But then you say all you need is something like the Gmail Notifier. Sure, you can do that with email. But even then I find myself using Mail.app when I’m home with my Gmail and Google Apps accounts. I don’t want to have to run 3 Gmail Notifiers to check just some of my mail. I have many other accounts too. And calendaring? I use Google Calendar so that I can work with my calendar wherever I may be -- but iCal is just nicer on the eyes and faster to operate. Desktop interfaces are generally faster and and more integrated. That’s all there is to it. I can jump between application, drag and drop, click, tab, copy, paste, and use key commands in standard and reliable ways. Desktop applications don’t need a lot of hacking to try and have “offline” support either -- your data is sitting there locally in a standard way on your disk.
So this leads me to where I think we as software developers need to be headed. We need to blur the line between the desktop and the cloud. We need to be able to have web based services so that a user’s data is available anywhere they are. There needs to be a full featured web service that users can use to access this data from anywhere without having to be concerned with how they’re accessing the internet and their data, besides that they need a web browser. Because these services are designed to be actual web based services they have an open, well designed, and standards compliant API which allows desktop, mobile, and other applications to have just as much functionality as the web based application. Even if the service developer cannot produce a non-web based application it allows for third-party development. Of course in this model using the web application is completely unnecessary so the standard use of advertising isn’t as effective and will require new monetization models for web based services.
Based on my perfect model I can think of one service that comes very close to being perfect -- Twitter. Yes Twitter. Think about it. They provide a web service which anyone can access and use. They provide a web app for the service which performs all the functions of the service. They provide access for mobile devices and do so in a standard way (SMS). There are many applications written for many operating systems. At any time no matter where you are -- you can use Twitter, somehow. Unless you’re in the middle of the desert with no electricity or cell reception -- but that’s your fault.
I like it because on my laptop I can use Twitteriffic and its fancy Growl notifications. I can use shortcut keys to bring up and use the app. And it always does its thing in the background, I don’t need to log into the web page in Safari every time I boot my computer. I use my phone when I’m on the go and if I’m at a device with internet access I use the web based version. I even use the IM version for wherever I’m logged into IM. My experience of twitter across all these different devices and places is the same too! The interface itself is obviously a bit different but I can perform all the same functions.
In the end, I really just want my bouncy icons. :)